Don’t Touch That Dial!

As a baby boomer who grew up in the analog era, there are certain phrases like “you sound like a broken record” and “hang up the phone, that I still use in everyday conversation, even though they mark me as an oblivious old-timer.

My favorite antiquated phrase is “don’t touch that dial.” Its authoritative tone is perfect for addressing disrespectful youngsters. I have your “Okay, Boomer” right here.

Its possessive tone resonates with me: it is my TV dial, and I’ll decide what we watch.

Before remote controls and streaming menus, changing the channel meant leaving the sofa to turn a dial on the black-and-white TV or radio. Few things were more satisfying than the click of the dial as you found your favorite program.

I wish TVs with physical dials were still an option, even if my creaky bones make getting up to change the channel count as exercise.

You can keep your voice-activated remotes and touch-screen laptops; I fondly remember how happy I was when I adjusted the rabbit ears on the TV and clicked the dial to watch my favorite program, Batman.

Hasbro Just Trademarked the Scent of Play-Doh

“Hasbro has trademarked the scent of Play-doh.

The toy company on Friday announced that the United States Patent and Trademark Office has recognized Play-doh`s distinctive smell with a registered trademark, something rarely issued for a scent.

The Pawtucket, Rhode Island-based toymaker describes it as a “sweet, slightly musky, vanilla fragrance, with slight overtones of cherry, combined with the smell of a salted, wheat-based dough.”

The Play-Doh brand has been around since 1956. Hasbro applied for the scent trademark last year.”

Santa Ynez Valley News

My parents were dirt poor and they couldn`t afford to buy us many toys. In fact, I only had a handful of toys as a child; I was very protective of my Frisbee, yo-yo, roller skates, Jacks and Play-Doh.

I didn`t have a very happy childhood, but the scent of Play-Doh is evocative of the precious few carefree moments I enjoyed as a child.

My squabbling siblings, and my neurotic mom would fade into the background as I lost myself creating a world of perfect blue children and sweet and loving off-white parents.

By patenting the distinctive scent of Play-Doh Hasbro is patenting the sweet essence of childhood.

In my version of heaven the streets aren`t going to be paved with gold, but with Play-Doh, and the fragrance that permeates heaven won`t be Myrrh or roses, but Play-Doh.

Read More:

https://syvnews.com/lifestyles/hasbro-trademarks-play-doh-s-scent-sweet-slightly-musky/article_1b55cab0-0c94-5ca8-a1f4-fb79ee767edb.html

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