TED (Technology, Entertainment, Design) is an organization which posts talks online for free distribution, under the slogan `ideas worth spreading.`

Most of the TED talks deal with science and technology: Simulation theory, quantum mechanics, artificial intelligence …

If you`re an egghead with a doctorate in String theory TED talks are right up your alley.

But finally there`s a TED video for common folks, and it`s on a subject that everybody can relate to: Cats!

This 2016 video from TEDEd doesn`t feature a boring scientist speaking from a podium, it`s a cutesy animation narrated by distinguished cat expert Dr. Tony Buffington.

This video answers the questions that have perplexed cat lovers since time immemorial:

Why do cats seek higher ground?

Why do they sharpen their claws on your furniture?

Why do they purr?

Why do they love boxes?

Cat lovers might tend to dismiss a ponderous professor, but the adorable animation keeps our interest, and I recommend this video for all cat lovers, regardless if they`re into String theory or just like teasing their cats with a string.