Most Twitter subscribers use the popular social media platform to promote their businesses, keep in touch with acquaintances and friends or to dabble in politics or hobbies. Their lives don’t revolve around Twitter, it’s merely one of several social media sites they turn to when they are bored.

Then there’s Donald Trump, the tweeter-in-chief, the short-fingered vulgarian is addicted to Twitter, his presidency can’t survive without it. Trump uses Twitter to issue major announcements, whether it’s staff firings, troop withdrawals or new policy initiatives. The stable genius uses Twitter to energize his base, ostracize his political opponents, and to defend himself from the scandals that are always engulfing his administration. 

Trump has killed the daily White House briefing, he prefers to be his own communications chief. He prefers to field reporters’ shouted questions himself from the Oval Office in front of the noisy presidential helicopter, which makes it difficult for reporters to ask follow-up questions.

Trump has used Twitter to dictate and dominate the news cycle, and with the impeachment process moving into the public phase this week, he is tweeting at a fever pitch. He is confronting the existential threat to his presidency largely alone, relying on his Twitter feed to save his presidency.

Trump’s base eats up his inane and incoherent tweets, but his strategy of relying on his tweets to sway public opinion to his side will fail miserably with the electorate.

Trump can fire off thousands of tweets, but they won’t save him from being impeached by the House, and there’s even a slight chance they won’t save him from being removed from office by the Senate.