I lived in the San Francisco Bay Area during the glory days of the San Francisco 49ers, watching Joe Montana connect with Jerry Rice for touchdown after touchdown was pure poetry in motion. Joe Cool and Jerry Rice exemplified grace and elegance on and off the field, and they are gridiron legends.

After his retirement Montana has appeared in several commercials, including the classic ATT commercial featuring Montana and Steve Young. Montana has managed to make money as as commercial spokesman without embarrassing himself.

Jerry Rice, on the other hand, has almost succeeded in destroying his elegant legacy on the football field with one tacky and disturbing commercial.

Rice is perpetrating the racist stereotype that blacks sho nuff love dem some fried chicken, this toxic commercial must be seen to be believed.

The commercial depicts Rice wearing a football helmet with the Popeyes Chicken logo, that has a piece of fried chicken attached to it.

I`m a Latino and I love tacos, but common sense and self-pride would inhibit me from wearing a T-shirt with the slogan: Orale ese, gimme some tacos.

Shame on Jerry Rice, he is an embarrassment to athletes, blacks, Americans and the entire human race. If there`s a God in heaven he will choke on a chicken bone and wake up in hell.

Follow Robert Paul Reyes on Twitter: http://twitter.com/robertpaulreyes

https://www.youtube.com/watch?v=oMwEm6xkDNc

https://www.youtube.com/watch?v=Kz-h0SdFx_A